Celebrity endorsement can be good for brands, but it’s a complicated relationship

Research output: Contribution to non-peer-reviewed publication › Internet publication

Original language	English
Specialist publication	The Conversation
DOIs	https://doi.org/https://theconversation.com/celebrity-endorsement-can-be-good-for-brands-but-its-a-complicated-relationship-236888
Publication status	Published - 21 Aug 2024

Access to Document

@misc{a904e140e72c4a02b4f8e8e737d99115,

title = "Celebrity endorsement can be good for brands, but it{\textquoteright}s a complicated relationship",

author = "Sameer Hosany",

year = "2024",

month = aug,

day = "21",

doi = "https://theconversation.com/celebrity-endorsement-can-be-good-for-brands-but-its-a-complicated-relationship-236888",

language = "English",

journal = "The Conversation",

}

TY - GEN

T1 - Celebrity endorsement can be good for brands, but it’s a complicated relationship

AU - Hosany, Sameer

PY - 2024/8/21

Y1 - 2024/8/21

U2 - https://theconversation.com/celebrity-endorsement-can-be-good-for-brands-but-its-a-complicated-relationship-236888

DO - https://theconversation.com/celebrity-endorsement-can-be-good-for-brands-but-its-a-complicated-relationship-236888

M3 - Internet publication

JO - The Conversation

JF - The Conversation

ER -