Casting a critical ‘I’ over Caffrey’s Irish Ale: soft words, strongly spoken,

Anthony Patterson, Pauline Maclaran, Stephen Brown, Lorna Stevens

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	722-733.
Journal	Journal of Marketing Management
Volume	14
Issue number	7
Publication status	Published - 1998

Cite this

@article{a3401e4a73e04ad4985e1ae1c6e18b10,

title = "Casting a critical {\textquoteleft}I{\textquoteright} over Caffrey{\textquoteright}s Irish Ale: soft words, strongly spoken,",

author = "Anthony Patterson and Pauline Maclaran and Stephen Brown and Lorna Stevens",

year = "1998",

language = "English",

volume = "14",

pages = "722--733. ",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Taylor and Francis Ltd.",

number = "7",

}