| Original language | English |
|---|---|
| Title of host publication | ISMS Marketing Science Conference 2021 |
| Publication status | Published - Jun 2021 |
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Can Upward Brand Extensions be an Opportunity for Marketing Managers During the Covid-19 Pandemic and Beyond?
- Tsunwai Wesley Yuen
- , Peter Mount
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution