Building Resistance to Brand Switching During Disruptions in a Competitive Market

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	249-257
Number of pages	9
Journal	Journal of Retailing and Consumer Services
Volume	50
Early online date	27 May 2019
DOIs	https://doi.org/10.1016/j.jretconser.2019.05.012 https://doi.org/10.1016/j.jretconser.2019.05.012
Publication status	Published - Sept 2019

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{e596a1e24342406ca334b9c298635429,

title = "Building Resistance to Brand Switching During Disruptions in a Competitive Market",

author = "Dominic Appiah and E.K Howell and Wilson Ozuem and G Lancaster",

year = "2019",

month = sep,

doi = "10.1016/j.jretconser.2019.05.012",

language = "English",

volume = "50",

pages = "249--257",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Ltd",

}

TY - JOUR

T1 - Building Resistance to Brand Switching During Disruptions in a Competitive Market

AU - Appiah, Dominic

AU - Howell, E.K

AU - Ozuem, Wilson

AU - Lancaster, G

PY - 2019/9

Y1 - 2019/9

U2 - 10.1016/j.jretconser.2019.05.012

DO - 10.1016/j.jretconser.2019.05.012

M3 - Article

SN - 0969-6989

VL - 50

SP - 249

EP - 257

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

ER -