Building Resistance to Brand Switching During Disruptions in a Competitive Market

Dominic Appiah, E.K Howell, Wilson Ozuem, G Lancaster

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	249-257
Number of pages	9
Journal	Journal of Retailing and Consumer Services
Volume	50
Early online date	27 May 2019
DOIs	https://doi.org/10.1016/j.jretconser.2019.05.012 https://doi.org/10.1016/j.jretconser.2019.05.012
Publication status	Published - Sept 2019

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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