Building Resistance to Brand Switching During Disruptions in a Competitive Market

Dominic Appiah, E.K Howell, Wilson Ozuem, G Lancaster

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)249-257
Number of pages9
JournalJournal of Retailing and Consumer Services
Volume50
Early online date27 May 2019
DOIs
Publication statusPublished - Sep 2019

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