Building Brand Loyalty: Identity Theory Perspective

Dominic Appiah

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original languageEnglish
Title of host publicationInstitute of Economic Research. Prishtine, Albania.
Publication statusPublished - 2014

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  • SDG 12 - Responsible Consumption and Production

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