Branding, Music, and Religion: Standardization and Adaptation in the Experience of the “Hillsong Sound”

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Religions as Brands
Subtitle of host publication	New Perspectives on the Marketization of Religion and Spirituality
Editors	Jean-Claude Usunier, Jörg Stolz
Place of Publication	London
Publisher	Routledge
Pages	59-73
ISBN (Electronic)	9781315605081
ISBN (Print)	9781409467557, 9781138546240
Publication status	Published - 2014

Cite this

@inbook{83ffae376bd14fab8ffca10103c2a96d,

title = "Branding, Music, and Religion: Standardization and Adaptation in the Experience of the “Hillsong Sound”",

author = "Tom Wagner",

year = "2014",

language = "English",

isbn = "9781409467557",

pages = "59--73",

editor = "Jean-Claude Usunier and J{\"o}rg Stolz",

booktitle = "Religions as Brands",

publisher = "Routledge",

}