Branding, Music, and Religion: Standardization and Adaptation in the Experience of the “Hillsong Sound”

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationReligions as Brands
Subtitle of host publicationNew Perspectives on the Marketization of Religion and Spirituality
EditorsJean-Claude Usunier, Jörg Stolz
Place of PublicationLondon
ISBN (Electronic)9781315605081
ISBN (Print)9781409467557, 9781138546240
Publication statusPublished - 2014

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