Brand Switching: Background to Contestable Customer–Brand Relationships

Dominic Appiah, W Ozuem

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original languageEnglish
Title of host publicationGlobal Business and Technology Association (GBATA)
Publication statusPublished - 2019

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  • SDG 12 - Responsible Consumption and Production

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