Brand Switching and Consumer Identification with Brands in the Smartphones Industry

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	463-473
Number of pages	11
Journal	Journal of Consumer Behaviour
Volume	18
Issue number	6
Early online date	27 Dec 2019
DOIs	https://doi.org/10.1002/cb.1785 https://doi.org/10.1002/cb.1785
Publication status	Published - Dec 2019

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{5c5986d4307e413c81f83f6cdaa8e05f,

title = "Brand Switching and Consumer Identification with Brands in the Smartphones Industry",

author = "Dominic Appiah and Wilson Ozuem and Howell, \{Kerry E.\} and G Lancaster",

year = "2019",

month = dec,

doi = "10.1002/cb.1785",

language = "English",

volume = "18",

pages = "463--473",

journal = "Journal of Consumer Behaviour",

issn = "1472-0817",

publisher = "Wiley-Blackwell",

number = "6",

}

TY - JOUR

T1 - Brand Switching and Consumer Identification with Brands in the Smartphones Industry

AU - Appiah, Dominic

AU - Ozuem, Wilson

AU - Howell, Kerry E.

AU - Lancaster, G

PY - 2019/12

Y1 - 2019/12

U2 - 10.1002/cb.1785

DO - 10.1002/cb.1785

M3 - Article

SN - 1472-0817

VL - 18

SP - 463

EP - 473

JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

IS - 6

ER -