Brand Switching and Consumer Identification with Brands in the Smartphones Industry

Dominic Appiah, Wilson Ozuem, Kerry E. Howell, G Lancaster

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)463-473
Number of pages11
JournalJournal of Consumer Behaviour
Issue number6
Early online date27 Dec 2019
Publication statusPublished - Dec 2019

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