Original language | English |
---|---|
Pages (from-to) | 463-473 |
Number of pages | 11 |
Journal | Journal of Consumer Behaviour |
Volume | 18 |
Issue number | 6 |
Early online date | 27 Dec 2019 |
DOIs | |
Publication status | Published - Dec 2019 |
Brand Switching and Consumer Identification with Brands in the Smartphones Industry
Dominic Appiah, Wilson Ozuem, Kerry E. Howell, G Lancaster
Research output: Contribution to journal › Article › peer-review