Brand-self connections and brand prominence as drivers of employee brand attachment

Lucy Gill-Simmen, D. J. MacInnis, A. B. Eisingerich, C. W. Park

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Original language	English
Pages (from-to)	128–146
Number of pages	19
Journal	Academy of Marketing Science Review
Volume	8
Issue number	3-4
Early online date	15 Mar 2018
DOIs	https://doi.org/10.1007/s13162-018-0110-6
Publication status	Published - Dec 2018

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author = "Lucy Gill-Simmen and MacInnis, \{D. J.\} and Eisingerich, \{A. B.\} and Park, \{C. W.\}",

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