Brand-self connections and brand prominence as drivers of employee brand attachment

Lucy Gill-Simmen, D. J. MacInnis, A. B. Eisingerich, C. W. Park

Research output: Contribution to journalArticlepeer-review

54 Downloads (Pure)
Original languageEnglish
Pages (from-to)128–146
Number of pages19
JournalAcademy of Marketing Science Review
Issue number3-4
Early online date15 Mar 2018
Publication statusPublished - Dec 2018

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