Brand Meaning Negotiation and the Role of the Online Community: A Mini Case Study

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	75-103
Number of pages	29
Journal	Journal of Customer Behaviour
Volume	2
Issue number	1
DOIs	https://doi.org/10.1362/147539203764935390
Publication status	Published - 1 Mar 2003

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title = "Brand Meaning Negotiation and the Role of the Online Community: A Mini Case Study",

author = "Anne Broderick and Pauline MacLaran and Pei-Yu Ma",

year = "2003",

month = mar,

day = "1",

doi = "10.1362/147539203764935390",

language = "English",

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pages = "75--103",

journal = "Journal of Customer Behaviour",

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AU - Broderick, Anne

AU - MacLaran, Pauline

AU - Ma, Pei-Yu

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