Away from home: How young Chinese consumers travel with global brands?

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Original language	English
Pages (from-to)	87-94
Number of pages	8
Journal	Journal of Retailing and Consumer Services
Volume	46
Early online date	31 Oct 2017
DOIs	https://doi.org/10.1016/j.jretconser.2017.10.012
Publication status	Published - Jan 2019

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@article{bfff9e3c76bb4d948f5a6c9a0fa22e4b,

title = "Away from home: How young Chinese consumers travel with global brands?",

author = "Benedetta Cappellini and Sameer Hosany and Yen, \{Dorothy Aiwan\} and Qionglei Yu",

year = "2019",

month = jan,

doi = "10.1016/j.jretconser.2017.10.012",

language = "English",

volume = "46",

pages = "87--94",

journal = "Journal of Retailing and Consumer Services",

}

TY - JOUR

T1 - Away from home

T2 - How young Chinese consumers travel with global brands?

AU - Cappellini, Benedetta

AU - Hosany, Sameer

AU - Yen, Dorothy Aiwan

AU - Yu, Qionglei

PY - 2019/1

Y1 - 2019/1

U2 - 10.1016/j.jretconser.2017.10.012

DO - 10.1016/j.jretconser.2017.10.012

M3 - Article

VL - 46

SP - 87

EP - 94

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

ER -