Autoethnography and Subjective Experience in Marketing and Consumer Research (Autoetnografia e experiência subjetiva em marketing e pesquisa do consumidor)

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• 2023

  Crap detecting. Autoethnographic reflections on critical practice in marketing pedagogy

  Hackley, C., 1 Apr 2023, In: Journal of Marketing Management. 39, 1-2, p. 20-31 12 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

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