Assessing the Irreducibly Human in Marketing Education: A Voice, Judgement and Taste Framework for the Generative AI Era

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1-19
Number of pages	19
Journal	Journal of Marketing Education
DOIs	https://doi.org/10.1177/02734753261454375
Publication status	E-pub ahead of print - 17 Jun 2026

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@article{2483190e02774f56922899555db6269a,

title = "Assessing the Irreducibly Human in Marketing Education: A Voice, Judgement and Taste Framework for the Generative AI Era",

author = "Chahna Gonsalves and \{Van Vuren\}, Savannah and Lucy Gill-Simmen",

year = "2026",

month = jun,

day = "17",

doi = "10.1177/02734753261454375",

language = "English",

pages = "1--19",

journal = "Journal of Marketing Education",

issn = "1552-6550",

publisher = "SAGE Publications Inc.",

}

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T1 - Assessing the Irreducibly Human in Marketing Education

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AU - Gonsalves, Chahna

AU - Van Vuren, Savannah

AU - Gill-Simmen, Lucy

PY - 2026/6/17

Y1 - 2026/6/17

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DO - 10.1177/02734753261454375

M3 - Article

SN - 1552-6550

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JO - Journal of Marketing Education

JF - Journal of Marketing Education

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