Asian brands without borders: regional opportunities and challenges

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	444-456
Number of pages	13
Journal	International Marketing Review
Volume	24
Issue number	4
DOIs	https://doi.org/10.1108/02651330710761017
Publication status	Published - 2007

Access to Document

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title = "Asian brands without borders: regional opportunities and challenges",

author = "J. Cayla and G.M. Eckhardt",

year = "2007",

doi = "10.1108/02651330710761017",

language = "English",

volume = "24",

pages = "444--456",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

number = "4",

}

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T1 - Asian brands without borders

T2 - regional opportunities and challenges

AU - Cayla, J.

AU - Eckhardt, G.M.

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