Asian brands and the shaping of a transnational imagined community

J. Cayla, G.M. Eckhardt

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	216-230
Number of pages	15
Journal	Journal of Consumer Research
Volume	35
Issue number	2
DOIs	https://doi.org/10.1086/587629
Publication status	Published - 1 Aug 2008

Access to Document

@article{aa54514d64774f2c9ed2f4f415cd73ff,

title = "Asian brands and the shaping of a transnational imagined community",

author = "J. Cayla and G.M. Eckhardt",

year = "2008",

month = aug,

day = "1",

doi = "10.1086/587629",

language = "English",

volume = "35",

pages = "216--230",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "Oxford University Press",

number = "2",

}

TY - JOUR

T1 - Asian brands and the shaping of a transnational imagined community

AU - Cayla, J.

AU - Eckhardt, G.M.

PY - 2008/8/1

Y1 - 2008/8/1

UR - https://www.scopus.com/pages/publications/47749084639

U2 - 10.1086/587629

DO - 10.1086/587629

M3 - Article

AN - SCOPUS:47749084639

SN - 0093-5301

VL - 35

SP - 216

EP - 230

JO - Journal of Consumer Research

JF - Journal of Consumer Research

IS - 2

ER -