Asian brands and the shaping of a transnational imagined community

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	216-230
Number of pages	15
Journal	Journal of Consumer Research
Volume	35
Issue number	2
DOIs	https://doi.org/10.1086/587629
Publication status	Published - 1 Aug 2008

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title = "Asian brands and the shaping of a transnational imagined community",

author = "J. Cayla and G.M. Eckhardt",

year = "2008",

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AU - Eckhardt, G.M.

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