@inbook{2acc36cfe3fc4c27bb37514b829fc003,
title = "Artificial Intelligence and Creativity in Marketing: A Proposed Typology and New Directions for Academia-Industry Collaborations",
author = "Nisreen Ameen and \{Deep Sharma\}, Gagan and Shlomo Tarba",
year = "2023",
language = "English",
editor = "Margherita Pagani and Renaud Champion",
booktitle = "Artificial Intelligence and Creativity in Marketing: A Proposed Typology and New Directions for Academia-Industry Collaborations",
publisher = "Routledge",
}