Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing

Research output: Contribution to journal › Article › peer-review

704 Downloads (Pure)

Original language	English
Pages (from-to)	171-186
Journal	Qualitative Market Research: an international journal
Volume	12
Issue number	2
Publication status	Published - 2009

Access to Document

@article{c994ef6c18c94507b6fc560a69cd4103,

title = "Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing",

author = "N. Peng and C. Hackley",

year = "2009",

language = "English",

volume = "12",

pages = "171--186",

journal = "Qualitative Market Research: an international journal",

issn = "1758-7646",

publisher = "Emerald Publishing",

number = "2",

}