Analysis of content strategies of selected brand tweets and its influence on information diffusion

Sridevi P, Saikiran Niduthavolu, Lakshminarasimhan Vedanthachari

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Advances in Management Research
Volume	18
Issue number	2
DOIs	https://doi.org/10.1108/JAMR-06-2020-0107
Publication status	Published - 27 Apr 2021

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title = "Analysis of content strategies of selected brand tweets and its influence on information diffusion",

author = "Sridevi P and Saikiran Niduthavolu and Lakshminarasimhan Vedanthachari",

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AU - Vedanthachari, Lakshminarasimhan

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