An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China

Constantinos Priporas, Yan Chen, Shasha Zhao, Hui Tan

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Although counterfeiting has been discussed in the literature, research focusing on the newly- emerged upper-middle class from emerging economies remains scarce. The aim of this exploratory study is to uncover the new upper-middle class consumers’ attitudes towards counterfeiting in China. Qualitative research method was adopted to provide richer and deep information on the research questions. Through semi-structured in-depth interviews with members of the Chinese upper-middle class in Beijing, this study reveals that upper-middle class consumers present a distinctive view in counterfeiting in that they believe counterfeiting not only causes grave welfare related consequences and loss of trust in the legal system, but also seriously interferes with the order of the market.
Original languageEnglish
Article number101959
Pages (from-to)1-8
Number of pages8
JournalJournal of Retailing and Consumer Services
Early online date27 Sept 2019
Publication statusPublished - Mar 2020

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