An experimental study of consumption orientations, environmental sustainability advertising and home-sharing adoption intentions

Yulun Liu, Tsunwai Wesley Yuen, Han-Ling Jiang

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)4605-4627
Number of pages23
JournalInternational Journal of Contemporary Hospitality Management
Issue number12
Publication statusPublished - 16 Aug 2019


  • Environmental sustainability benefit, Hard-sell advertising appeal, Hedonic consumption orientation, Home-sharing, Soft-sell advertising appeal, Utilitarian consumption orientation
  • Hard-sell advertising appeal
  • Hedonic consumption orientation
  • Home-sharing
  • Soft-sell advertising appeal
  • Utilitarian consumption orientation

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