An examination of product development approaches within demand driven chains

Elmira Naghi Ganji, Satya Shah, Alec Coutroubis

Research output: Contribution to journalReview articlepeer-review

Original languageEnglish
Pages (from-to)1183-1199
Number of pages17
JournalAsia Pacific Journal of Marketing and Logistics
Issue number5
Publication statusPublished - 30 Nov 2018
Externally publishedYes


  • Demand chain management (DCM)
  • Environmental practices
  • New product development (NPD)
  • Supply chain management (SCM)
  • Sustainable development

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