Abstract
In this narrative autoethnography I discuss a controversial theatrical brand: Rodgers and Hamerstein's The King and I
| Original language | English |
|---|---|
| Pages (from-to) | 204-214 |
| Number of pages | 11 |
| Journal | Journal of Customer Behaviour |
| Volume | 22 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 14 Sept 2023 |