An Ecosystem Approach To Iot Adoption In Agriculture: A Multiple-Case Study

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Downloads (Pure)


In this TREO paper, we present preliminary findings from our ongoing research on the adoption of the Internet of Things (IoT) technologies within the agricultural sector. The study is based on multiple exploratory case studies in four countries (Greece, Italy, Serbia, and Türkiye). These cases show how the diffusion of IoT innovations unfolds within diverse geographical, socio-economic, and legal contexts. Our preliminary findings underscore the early stage of the innovation ecosystem formation within the IoT market for agriculture, which is often fragmented, loosely coupled, and ephemeral. This necessitates that companies strategise effectively, aligning their approaches with the evolving and, in some cases, yet-to-emerge IoT ecosystem to ensure the success of their IoT-driven agricultural ventures.
Original languageEnglish
Title of host publication32nd European Conference on Information Systems (ECIS 2024)
PublisherAssociation for Information Systems (AIS)
Publication statusAccepted/In press - 17 May 2024
Event32nd European Conference on Information Systems - Paphos, Cyprus
Duration: 13 Jun 202419 Jun 2024
Conference number: 32


Conference32nd European Conference on Information Systems
Abbreviated titleECIS 2024
Internet address


  • Internet of things (IoT)
  • Smart agriculture
  • Innovation ecosystem
  • Multiple case study

Cite this