An Analysis of Cause-Related Marketing Implementation Strategies: Perceptions from both the For-Profit and Non-Profit Sectors

Gordon Liu, Isabella Chaney, Wai Wai Ko

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2009
EventAcademy of Marketing - Leeds, United Kingdom
Duration: 7 Jul 20099 Jul 2009

Conference

ConferenceAcademy of Marketing
Country/TerritoryUnited Kingdom
CityLeeds
Period7/07/099/07/09

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