Always historicize!: researching marketing history in a post-historical epoch

Stephen Brown, Elizabeth Hirschman, Pauline Maclaran

Research output: Contribution to journal › Article › peer-review

Cite this

@article{d6afa1b2478d4efbbd50e336e302d1e7,

title = "Always historicize!: researching marketing history in a post-historical epoch",

author = "Stephen Brown and Elizabeth Hirschman and Pauline Maclaran",

year = "2001",

language = "English",

volume = "1",

pages = "49--89",

journal = "Marketing Theory",

issn = "1741-301X",

publisher = "SAGE Publications Ltd",

number = "1",

}