| Original language | English |
|---|---|
| Place of Publication | London |
| Publisher | Sage |
| Number of pages | 326 |
| Edition | 3rd |
| ISBN (Electronic) | 9781473909007 |
| ISBN (Print) | 9781446280720, 9781446280713 |
| Publication status | Published - Jan 2015 |
Keywords
- Advertising
- Promotion
- Marketing