A ‘We’ Identity ‘In Action’? Collective Consumption Via Competence Co‐Performance in Newly Cohabited Couples

Ratna Khanijou; Benedetta Cappellini; Sameer Hosany

A ‘We’ Identity ‘In Action’? Collective Consumption Via Competence Co‐Performance in Newly Cohabited Couples

Ratna Khanijou
, Benedetta Cappellini
, Sameer Hosany

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	51st Academy of Marketing Conference, Stirling, 2-5 July
Publication status	Published - 2018

Cite this

@inproceedings{ae67afb0725d40d791296198b8c18432,

title = "A {\textquoteleft}We{\textquoteright} Identity {\textquoteleft}In Action{\textquoteright}? Collective Consumption Via Competence Co‐Performance in Newly Cohabited Couples",

author = "Ratna Khanijou and Benedetta Cappellini and Sameer Hosany",

year = "2018",

language = "English",

booktitle = "51st Academy of Marketing Conference, Stirling, 2-5 July",

}