A guide to using Touchpoints in Marketing: Points of customer interaction are vital to success

Andrew Whalley

A guide to using Touchpoints in Marketing: Points of customer interaction are vital to success

Research output: Book/Report › Book

Abstract

Operational digital marketing is fundamentally changing, the deprecation of 3PCs will remove the attribution and modelling techniques that have underpinned it for the last twenty years. So what's next? what does this mean for your strategy? This guide explores the option going forward.

Original language	English
Publisher	BoonBooks Venus Publishing Liited
Number of pages	52
ISBN (Electronic)	978-87-403-4899-6
Publication status	Published - 30 May 2024

Access to Document

https://bookboon.com/en/a-guide-to-using-touchpoints-in-marketing-ebookLicence: Unspecified

Cite this

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