A guide to using Touchpoints in Marketing: Points of customer interaction are vital to success

Research output: Book/ReportBook


Operational digital marketing is fundamentally changing, the deprecation of 3PCs will remove the attribution and modelling techniques that have underpinned it for the last twenty years. So what's next? what does this mean for your strategy? This guide explores the option going forward.
Original languageEnglish
PublisherBoonBooks Venus Publishing Liited
Number of pages52
ISBN (Electronic)978-87-403-4899-6
Publication statusPublished - 30 May 2024

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