A Brief History of Branding in China

G.M. Eckhardt, A. Bengtsson

Research output: Contribution to journal › Article › peer-review

Access to Document

@article{86eab32b50c24cda984352afa2b46590,

title = "A Brief History of Branding in China",

author = "G.M. Eckhardt and A. Bengtsson",

year = "2010",

month = sep,

day = "1",

doi = "10.1177/0276146709352219",

language = "English",

volume = "30",

pages = "210--221",

journal = "Journal of Macromarketing",

issn = "0276-1467",

publisher = "SAGE Publications Inc.",

number = "3",

}

TY - JOUR

T1 - A Brief History of Branding in China

AU - Eckhardt, G.M.

AU - Bengtsson, A.

PY - 2010/9/1

Y1 - 2010/9/1

UR - https://www.scopus.com/pages/publications/77955377313

U2 - 10.1177/0276146709352219

DO - 10.1177/0276146709352219

M3 - Article

AN - SCOPUS:77955377313

SN - 0276-1467

VL - 30

SP - 210

EP - 221

JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 3

ER -