A Brief History of Branding in China

G.M. Eckhardt, A. Bengtsson

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title = "A Brief History of Branding in China",

author = "G.M. Eckhardt and A. Bengtsson",

year = "2010",

month = sep,

day = "1",

doi = "10.1177/0276146709352219",

language = "English",

volume = "30",

pages = "210--221",

journal = "Journal of Macromarketing",

issn = "0276-1467",

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AU - Bengtsson, A.

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