A Brief History of Branding in China

G.M. Eckhardt, A. Bengtsson

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)210-221
Number of pages12
JournalJournal of Macromarketing
Volume30
Issue number3
Early online date10 Nov 2009
DOIs
Publication statusPublished - 1 Sep 2010

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