Project Details
Description
| Status | Active |
|---|---|
| Effective start/end date | 9/06/04 → … |
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 12 Responsible Consumption and Production
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Advertising Practice and Critical Marketing- Adapting to Digitisation
Hackley, C. & Hackley, R., 25 Mar 2026, (Accepted/In press) The Routledge Companion to Critical Marketing Studies 2nd Edition . Tadajewski, M., Higgins, M., Denegri-Knott, J. & Varman, R. (eds.). 2nd ed. Routledge, p. 211-227 17 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open Access -
From integration to convergence- the management of marketing communications
Hackley, C. & Hackley nee Tiwsakul, A. R., 2013, Promotional Culture and Convergence . Powell, H. (ed.). Abingdon : Taylor and Francis, p. 70-87 17 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Television Product Placement Strategy in Thailand and the UK
Hackley, R. A. & Hackley, C., 2013, In: Asian Journal of Business Research . 3, 1, p. 97-110 13 p.Research output: Contribution to journal › Article › peer-review
Activities
- 4 Public engagement, outreach and knowledge exchange - Newspaper/magazine
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Coronation Street is Getting a Sainsburys-why product placement could trump traditional TV ads
Hackley, C. (Contributor) & Hackley, R. (Contributor)
29 May 2024Activity: Other › Public engagement, outreach and knowledge exchange - Newspaper/magazine
File -
‘Why product placement on YouTube can’t be regulated like television’, authored feature in The Conversation November 27th 2014 http://theconversation.com/why-product-placement-on-youtube-cant-be-regulated-like-television-34732
Hackley, C. (Contributor)
27 Nov 2014Activity: Other › Public engagement, outreach and knowledge exchange - Newspaper/magazine
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Literature’s Long Love Affair with Product Placement’, authored feature in The Conversation November 19th 2014 http://theconversation.com/literatures-long-love-affair-with-product-placement-34384
Hackley, C. (Contributor)
19 Nov 2014Activity: Other › Public engagement, outreach and knowledge exchange - Newspaper/magazine