Misinformation Intervention Countermeasure for Health Advice (MICHA) Benevolent Bots for Combatting Misinformation in Online Health Communities

EPSRC SPRITE+ short projects

Health misinformation is widespread on social media. More recently, concerns have arisen regarding the potential of AI to generate and propagate even more misinformation. To tackle this issue, the proposed project aims to investigate the utilisation of AI-powered "benevolent bots" in countering health misinformation on online maternal forums while upholding trust with users. Through adopting a user-centric approach, this project represents the preliminary step towards developing AI-driven interventions that can effectively mitigate the dissemination of health misinformation, without compromising the authenticity of online forum experience. This research could have significant ramifications for public health and the responsible utilisation of emerging AI technologies.