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Best Paper Award – 52nd Academy of Marketing Conference

  • Moin, S M A (Recipient), Hosany, Sameer (Recipient) & O'Brien, Justin (Recipient)

Prize: Prize (including medals and awards)

Description

Received the Best Paper Award for “How Destination Brands Tell Stories: An Analysis of Destination Commercials Using Joseph Campbell’s The Hero’s Journey,” presented at the 52nd Academy of Marketing Conference, held at Regent’s University London, UK, 2–4 July 2019.
Awarded dateJul 2019
Degree of recognitionInternational
Granting OrganisationsAcademy of Marketing