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Yang (Anna) Li

Yang (Anna) Li

Dr., Miss

 https://orcid.org/0000-0001-6551-1029

Personal profile

Personal profile

Digital Innovation

Immersive Experience

Information System

Teaching: MN 5803 Business and Innovation(Guest lecturer)

                MN 5614 Design Thinking

Education/Academic qualification

Education, Associate Fellowship(AFHE), Advance HE

Award Date: 17 Jan 2024

Marketing, Master of Science, International Marketing and Entrepreneurship, University of Essex

Award Date: 22 Oct 2018

Keywords

  • Information systems
  • Artificial intelligence
  • Management techniques
  • Marketing

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  2. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Explore network further
  • 3 Article
  • 1 Conference contribution
  • 1 Doctoral Thesis

  • Exploring the impact of digital humans on customer experience

    Li, Y., Lycett, M. & Reppel, A., 2024, The 32nd European Conference on Information Systems (ECIS). Paphos, Cyprus

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

    Open Access
    File
    175 Downloads (Pure)

  • Believable Digital Humans: Toward a Mutable Design Framework for Customer Service Experiences

    Reppel, A., Li, Y., Lycett, M. & Meechao, K., 15 Jul 2026, (E-pub ahead of print) In: International Journal of Electronic Commerce. 30, 3, p. 296-324 29 p.

    Research output: Contribution to journal › Article › peer-review

    Open Access

  • Exploring the Impact of Digital Humans on the Customer Experience

    Li, Y., 2025, (Unpublished) 238 p.

    Research output: Thesis › Doctoral Thesis

    File
    69 Downloads (Pure)

  • Anger and disgust shape judgments of social sanctions across cultures, especially in high individual autonomy societies

    Andersson, P. A., Vartanova, I., Västfjäll, D., Tinghög, G., Strimling, P., Wu, J., Hazin, I., Akotia, C. S., Aldashev, A., Andrighetto, G., Anum, A., Arikan, G., Bagherian, F., Barrera, D., Basnight-Brown, D., Batkeyev, B., Berezina, E., Björnstjerna, M., Boski, P. & Bovina, I. & 74 others, Huyen, B. T. T., Čekrlija, Đ., Choi, H. S., Contreras-Ibáñez, C. C., Costa-Lopes, R., de Barra, M., de Zoysa, P., Dorrough, A. R., Dvoryanchikov, N., Engelmann, J. B., Euh, H., Fang, X., Fiedler, S., Foster-Gimbel, O. A., Fülöp, M., Gardarsdottir, R. B., Gill, C. M. H. D., Glöckner, A., Graf, S., Grigoryan, A., Gritskov, V., Growiec, K., Halama, P., Hartanto, A., Hopthrow, T., Hřebíčková, M., Iliško, D., Imada, H., Kapoor, H., Kawakami, K., Khachatryan, N., Kharchenko, N., Kiyonari, T., Kohút, M., Leslie, L. M., Li, Y., Li, N. P., Li, Z., Liik, K., Maitner, A. T., Manhique, B., Manley, H., Medhioub, I., Mentser, S., Nejat, P., Nipassa, O., Nussinson, R., Onyedire, N. G., Onyishi, I. E., Panagiotopoulou, P., Perez-Floriano, L. R., Persson, M., Pirttilä-Backman, A. M., Pogosyan, M., Raver, J., Rodrigues, R. B., Romanò, S., Romero, P. P., Sakki, I., San Martin, A., Sherbaji, S., Shimizu, H., Simpson, B., Szabo, E., Takemura, K., Teixeira, M. L. M., Thanomkul, N., Tiliouine, H., Travaglino, G. A., Tsirbas, Y., Widodo, S., Zein, R., Zirganou-Kazolea, L. & Eriksson, K., 7 Mar 2024, In: Scientific Reports. 14, 12 p., 5591.

    Research output: Contribution to journal › Article › peer-review

    Open Access
    File
    46 Downloads (Pure)

  • Changes in social norms during the early stages of the COVID-19 pandemic across 43 countries

    Andrighetto, G., Szekely, A., Guido, A., Gelfand, M., Abernathy, J., Arikan, G., Aycan, Z., Bankar, S., Barrera, D., Basnight-Brown, D., Belaus, A., Berezina, E., Blumen, S., Boski, P., Bui, H. T. T., Cárdenas, J. C., Čekrlija, Đ., de Barra, M., de Zoysa, P. & Dorrough, A. & 62 others, Engelmann, J. B., Euh, H., Fiedler, S., Foster-Gimbel, O., Freitas, G., Fülöp, M., Gardarsdottir, R. B., Gill, C. M. H. D., Glöckner, A., Graf, S., Grigoryan, A., Growiec, K., Hashimoto, H., Hopthrow, T., Hřebíčková, M., Imada, H., Kamijo, Y., Kapoor, H., Kashima, Y., Khachatryan, N., Kharchenko, N., León, D., Leslie, L. M., Li, Y., Liik, K., Liuzza, M. T., Maitner, A. T., Mamidi, P., McArdle, M., Medhioub, I., Teixeira, M. L. M., Mentser, S., Morales, F., Narayanan, J., Nitta, K., Nussinson, R., Onyedire, N. G., Onyishi, I. E., Osin, E., Özden, S., Panagiotopoulou, P., Pereverziev, O., Perez-Floriano, L. R., Pirttilä-Backman, A. M., Pogosyan, M., Raver, J., Reyna, C., Rodrigues, R. B., Romanò, S., Romero, P. P., Sakki, I., Sánchez, A., Sherbaji, S., Simpson, B., Spadoni, L., Stamkou, E., Travaglino, G. A., Van Lange, P. A. M., Winata, F. F., Zein, R. A., Zhang, Q. P. & Eriksson, K., 16 Feb 2024, In: Nature Communications. 15, 11 p., 1436.

    Research output: Contribution to journal › Article › peer-review

    Open Access
    File
    45 Downloads (Pure)
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