Personal profile

Personal profile

Xingyu is a Lecturer (Assistant Professor) in Marketing at Royal Holloway, University of London. She focuses her research on the intersection of marketing and tourism, with three core areas: 1) digital social influence in marketing, 2) consumption and health/well-being, 3) tourism and border/mobility. Her research draws from a wide array of methodologies, encompassing both qualitative and quantitative approaches, such as thematic analysis, grounded theory, structural equation modeling (SEM), experimental techniques, and social media data analysis.

Her work has been published in prominent international peer-reviewed journals within the discipline, including Tourism Management (TM), Annals of Tourism Research (ATR), and Journal of Travel Research (JTR).

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth

Education/Academic qualification

MSc, Sun Yat-Sen University

BSc, Sun Yat-Sen University

PhD, Temple University

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or