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“I Love You, But I Don’t Trust You”: A qualitative study of the evolving nature of human-AI interaction during the customer journey
Cao, X., 30 Apr 2026, (Unpublished) 552 p.Research output: Thesis › Doctoral Thesis
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To Err is Human: Understanding customers' ambivalence towards chatbots
Cao, X., Ameen, N. & Hackley, C., 24 May 2023, Proceedings of the European Marketing Academy.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open Access -
Consumer Interactions With Artificial Intelligence – Enabled Chatbots In Retail Shopping Experiences
Cao, X., 25 Oct 2021Research output: Other contribution
Prizes
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The CHRONOS Seed Corn funding 23/24
Li, A. (Recipient) & Cao, X. (Recipient), 13 Feb 2024
Prize: Prize (including medals and awards)