Personal profile
Personal profile
Tom Wagner is a Teaching Fellow in Music Performance and Digital Arts at Royal Holloway, University of London, where he convenes modules in music performance, entrepreneurship, and the music industries. He is also the Director of Curriculum and Skills Development for the School of Performance and Digital Arts.
Originally from Washington, D.C., he worked for several years as a freelance percussionist, performing with groups such as the New World Symphony, Boston Philharmonic Orchestra, and the Baltimore Symphony, as well as with several popular music outfits. In the U.K., he has toured and recorded with the Balkan and Eastern European music quintet Tatcho Drom. As a university ensemble leader, he has founded and directed the RHUL Balkan Ensemble, Edinburgh Balkan Music Project, and Royal Holloway Percussion Ensemble.
Tom’s primary research interest is in the intersections of social, cultural, and economic value of music in hyper-mediated consumer cultures. His PhD work explored the effects of music and branding on religious experiences in a global evangelical megachurch. His books include Popular Music, Branding, and Consumer Culture in Church: Hillsong in Focus (Routledge 2019) and the edited volumes New Religions, Spiritualities, and Popular Music, co-edited with Christopher Partridge (Bloomsbury Academic forthcoming), The Hillsong Movement Examined: You Call Me Out Upon the Waters, co-edited with Tanya Riches (Palgrave Macmillan 2017), Congregational Music-Making and Community in a Mediated Age, co-edited with Anna Nekola (Routledge 2015), and Christian Congregational Music: Performance, Identity and Experience, co-edited with Monique Ingalls and Carolyn Landau (Routledge 2013).
His current research explores 'artist-centric' business models and discourses in music industry entrepreneurship. Recent publications include ‘Fair Trade Music?: Narratives of Ethical Consumerism and the Political Economy of Streaming Music’ in The Oxford Handbook of Economic Ethnomusicology (Oxford University Press 2020) and ‘A Music Industry for Musicians’, co-written with Giana Eckhardt in The Stanford Social Innovation Review (2022).
Education/Academic qualification
Ethnomusicology, PhD, Royal Holloway, University of London
Award Date: 1 Dec 2013
Ethnomusicology, MMus, Goldsmiths, University of London
Award Date: 1 Sept 2009
Percussion Performance, MM, Rutgers University–New Brunswick
Award Date: 1 Jun 2005
Percussion Performance, BM, New England Conservatory of Music
Award Date: 1 Jun 2003
Collaborations and top research areas from the last five years
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New Religions, Spiritualities, and Popular Music
Wagner, T. (Editor) & Parrtridge, C. (Editor), 3 Jan 2026, (Accepted/In press) Bloomsbury Academic. 304 p. (Bloomsbury Studies in Religion and Popular Music)Research output: Book/Report › Book
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Emerging Patterns of Participation in Virtual Live Concerts
Wagner, T. & Whittaker, L., 22 May 2025, In: IASPM Journal. 15, 1, p. 58-80 23 p.Research output: Contribution to journal › Article › peer-review
Open Access -
'The tools come with baggage': Digital capitalism and 'artist-centric' discourse of music entrepreneurship
Wagner, T., 13 Mar 2025, (Accepted/In press) Intellect Handbook of Global Music Industries. Anderton, C. & Pisfil, S. (eds.). Intellect BooksResearch output: Chapter in Book/Report/Conference proceeding › Chapter
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The Transnationalization of Megachurch Music
Wagner, T., 7 May 2024, The Routledge Handbook of Megachurches. RoutledgeResearch output: Chapter in Book/Report/Conference proceeding › Chapter
2 Downloads (Pure) -
‘With all praise to your exalted frequencies, consider me your friend’: listening, technology and musicking in the Church of Scientology
Wagner, T., 2023, In: Popular Music. 42, 2, p. 143-163 21 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile132 Downloads (Pure)
Activities
- 1 Consultancy
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Decoding the sound of optimism
Wagner, T. (Consultant)
Nov 2020 → Jan 2021Activity: Consultancy and specialist advice › Consultancy