Tippayanet Sorosrungruang

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• 2024

  How real is real enough? Unveiling the diverse power of generative Al-enabled virtual influencers and the dynamics of human responses

  Sorosrungruang, T., Ameen, N. & Hackley, C., 24 Aug 2024, (E-pub ahead of print) In: Psychology & Marketing. 20 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access