Research output per year
Research output per year
Personal profile
Teaching
January - April 2025 Workshop Leader for MN 2325 (Digital Marketing and Customer Experience)
January - March 2024 Workshop Leader for MN 1305 (Markets and Consumption)
January - March 2023 Workshop Leader for MN 1305 (Markets and Consumption)
Other work
December 2023 - Present
- Secretary of Digital Organisation and Society (DOS) Research Centre
September 2023 - Present
- Impact and Partnerships Associate in Research and Innovation
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Digital Marketing, MSc, King's College London
Award Date: 22 Jan 2020
Industrial and Organisational Psychology, MA, Thammasat University
Award Date: 10 May 2015
Keywords
- Marketing
- Artificial Intelligence
- Virtual influencer
- Influencer marketing
- Human-computer interactions
- Digital humans
Research output
- 1 Article
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How real is real enough? Unveiling the diverse power of generative Al-enabled virtual influencers and the dynamics of human responses
Sorosrungruang, T., Ameen, N. & Hackley, C., 24 Aug 2024, (E-pub ahead of print) In: Psychology & Marketing. 20 p.Research output: Contribution to journal › Article › peer-review
Open Access
Activities
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DOS Seminar: AI In Search Generative Experience
Sorosrungruang, T. (Organiser)
17 Sept 2024Activity: Participating in or organising an event › Participation in workshop, seminar, course
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DOS-BAM Joint Research Consortium
Sorosrungruang, T. (Organiser)
5 Apr 2024Activity: Participating in or organising an event › Participation in workshop, seminar, course
-
British Academy of Management 2024 Annual Conference (Event)
Sorosrungruang, T. (Reviewer)
2024Activity: Publication peer-review and editorial work › Peer review of manuscripts
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The 32nd European Conference on Information Systems (ECIS) (Event)
Sorosrungruang, T. (Reviewer)
2024Activity: Publication peer-review and editorial work › Peer review of manuscripts
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Virtual worlds and the metaverse
Sorosrungruang, T. (Participant)
28 Sept 2023Activity: Participating in or organising an event › Participation in conference
Prizes
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Winner of the Poster Contest
Sorosrungruang, T. (Recipient), 29 Apr 2022
Prize: Prize (including medals and awards)