My research interest aims to uncover the effect of religious beliefs on consumer's choice preferences within an ambit of 'dual-process' systems that underlie human cognitive schemas. The present research lies within the interdisciplinary perspective that includes consumer psychology and marketing. Within the broad areas of 'dual-processes' and religious psychology, my research interest particularly lies in undrstanding the impact of religiosity on consumers intutitive and analytical abilities.
Currently, this work is funded from Royal Holloway, College and departmental scholarship.
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Business Management , MBA - International Management
Award Date: 1 Nov 2016
Computer Science , Engineer , Btech Computer Science Engineering
Award Date: 13 Jan 2013
- Management studies