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Martina Hutton

Martina Hutton

Dr

 https://orcid.org/0000-0002-8668-6706

  • TW20 0EX

Personal profile

Research interests

Dr Martina Hutton is Associate Professor of Marketing and Director of Research Impact at Royal Holloway Business School.  She served as Co-Director of the Centre for Research into Sustainability (CRIS) between 2023-2025 and is a member of the University's ESRC Social Science Impact Accelerator Steering Group.

Her research interests in Marketing and Consumer Research focus on social justice, poverty and vulnerability.  With specific emphasis on consumer poverty, marketplace exclusion and deprivation connected to gender, hunger, net-zero transition and post-prison displacement, she actively partners with communities and stakeholders on these issues.  Methodologically her expertise is participatory action research, as well as interpretivist and post-critical qualitative approaches.

She has published widely in leading journals including the Journal of Consumer Psychology, Sociology, Journal of Business Ethics, Marketing Theory, European Journal of Marketing, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of the Association for Consumer Research among others.  A previous recipient of the Per Ostergaard award for interpretive consumer research, she has also been a finalist for the AMA-EBSCO-RRBM Award for Responsible Research in Marketing and is a member of the RRBM Honor Roll.  In 2023 she received the Inaugural Mary Kinghorn Davies Award for Research Impact from the Academy of Marketing. 

She currently serves as Co-Chair of the TCR (Transformative Consumer Research) Advisory Committee to the ACR Board [2026-2029] and is an Associate Editor for the European Journal of Marketing and the Journal of Marketing Management.

Her work has been funded by the Academy of Marketing,  ACR-TCR Grants Program, The Marketing Trust, and the Irish Research Council for the Humanities and Social Sciences (IRCHSS) among others.

 

Teaching

  • Consumer Behaviour
  • Advertising
  • PhD: Activist Research (Qualitative Research Methodologies)
  • Member: PRME Global Anti-Poverty Working Group
  • TCR Teaching Open Repository: Consumer Poverty

Education/Academic qualification

SFHEA, Higher Education Academy

Human Sciences (Equality Studies), PhD

External positions

Co-Chair TCR Advisory Committee to ACR Board

2026 → 2029

Associate Editor: European Journal of Marketing

Associate Editor: Journal of Marketing Management

External Examiner (2023-2027): BA Marketing and BA Honours Degrees, University of Strathclyde

External Examiner (2023-2025): M(Res) Management, University of Liverpool

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 1 - No Poverty
    SDG 1 No Poverty
  2. SDG 2 - Zero Hunger
    SDG 2 Zero Hunger
  3. SDG 5 - Gender Equality
    SDG 5 Gender Equality
  4. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities
  5. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production
  6. SDG 13 - Climate Action
    SDG 13 Climate Action
  7. SDG 17 - Partnerships for the Goals
    SDG 17 Partnerships for the Goals

Collaborations and top research areas from the last five years

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View all 53 research outputs
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View all 18 prizes