Dr Martina Hutton is Director of Research Impact and Senior Lecturer (Associate Professor) in Marketing at Royal Holloway Business School.  She recently served as Co-Director of the Centre for Research into Sustainability (CRIS) between 2023-2025 and is a member of the University's ESRC Social Science Impact Accelerator Steering Group.

Her research focuses on consumer poverty and experiences of  marketplace exclusion related to gender, hunger and post-prison displacement.  Actively partnering with communities and stakeholders on these issues, her methodological expertise is participatory action research, as well as interpretivist and post-critical approaches.

She has published widely in leading journals including the Journal of Consumer Psychology, Sociology, Journal of Business Ethics, Marketing Theory, European Journal of Marketing, Journal of Public Policy & Marketing, Journal of Business Research, and Journal of Association for Consumer Research among others.

A previous winner of the Per Ostergaard award for interpretive consumer research, she has also been a finalist for the AMA-EBSCO-RRBM Award for Responsible Research in Marketing.  In 2023 she received the Inaugural Mary Kinghorn Davies Award for Research Impact from the Academy of Marketing.

Her work has been funded by the Academy of Marketing, TCR Grants Program, The Marketing Trust, Research England, EPSRC (HDI Network) and the Irish Research Council for the Humanities and Social Sciences (IRCHSS).