Dr Lucy Gill-Simmen is Associate Dean (Education and Student Experience) in the Faculty of Business and Law, and a Senior Lecturer in Marketing. Her work sits at the intersection of management education, creativity, and emerging technologies, with a particular focus on how universities can prepare students for an uncertain and rapidly changing world.
Lucy’s educational leadership centres on designing innovative and inclusive learning environments that expand students’ sense of possibility. She is known for developing creative pedagogical approaches that combine storytelling, critical reflection, and AI-enabled tools to help students articulate their identities, values, and ambitions. Her work explores how curiosity, imagination, and narrative can play a central role in business education, particularly for students from under-represented backgrounds.
Her scholarship focuses on marketing education, the future of management learning, and the role of wonder, creativity, and storytelling in developing human capabilities. She has published on marketing pedagogy and praxis in journals including the European Journal of Marketing and contributes regularly to practitioner outlets on the evolving relationship between education, work, and technology. Her current research agenda explores how AI can support a “pedagogy of wonder” in higher education, encouraging students to engage more deeply with uncertainty, creativity, and ethical responsibility.
Alongside her academic work, Lucy leads major curriculum innovation initiatives and partnerships with industry designed to strengthen employability and real-world learning. She has developed programmes that integrate live industry collaboration, storytelling-based career development, and AI-supported learning design. These initiatives aim to widen participation in business education while equipping students with the confidence and capabilities needed to thrive in complex professional environments.
Before entering academia, Lucy worked in marketing and communications roles in both Europe and the United States and contributed to consulting projects focused on organisational branding and strategy, including work with companies such as 3M and Al Tayer Group.
She holds an MBA and a PhD in Marketing from Imperial College Business School, London. In recognition of her contributions to marketing education, she was awarded the Global Women in Marketing Award.