Ling Xiao

Search results

• 2024

  Meeting Net-Zero: Zero-Sum Or Win-Win For SMEs? A Novel Approach To Marketing A Brand’s Purpose Through Immersive Digital Storytelling

  Xiao, L. & Gill-Simmen, L., 26 Jan 2024

  Research output: Other contribution

• Super Bowl: events like this are perfect for brand storytelling – unless companies get their messaging wrong

  Gill-Simmen, L. & Xiao, L., 9 Feb 2024, The Conversation.

  Research output: Other contribution

  Open Access
• 2021

  SRHE Blog: In search of the perfect blend – debunking some myths

  Xiao, L. & Gill-Simmen, L., 29 Mar 2021, The Society for Research into Higher Education.

  Research output: Other contribution