Personal profile
Personal profile
Professor James Bennett is Associate Pro Vice Chancellor (Creative Industries) at Royal Holloway and Director of CoSTAR National Lab, UK’s largest ever investment in creative industries R&D, partnering with Pinewood, BT, University of Surrey, Abertay University and the National Film and Television School. He is he founding Director of StoryFutures Strategic Business Unit at Royal Holloway, an interdisciplinary unit for delivering industry-facing R&D and training. His leadership of StoryFutures has delivered 3 of the UK’s highest profile immersive R&D projects at Royal Holloway: StoryFutures Creative Cluster; StoryFutures Academy: National Centre for Immersive Storytelling and StoryTrails: The People’s Metaverse. Alongside CoSTAR, StoryFutures is currently delivering the groundbreaking £12m UKRI doctoral training centre in AI for digital media inclusion with the University of Surrey.
He has led and delivered grants and awards across commercial and public sectors totalling over £85m, winning funding from across the UK research council spectrum (from AHRC to EPSRC, British Council to Innovate), national government departments (DCMS), creative industries arm’s length bodies (BFI), and local economic partners (EM3, Surrey County Council), as well as commercial R&D partners (Niantic, Meta, Discovery).
Across this work he has led and delivered successful R&D partnerships with organisations including The National Gallery, the BBC, the BFI, Niantic, Heathrow, Epic, ILM and many more.
He is the former Head of Media Arts (2014/15-216/17) and a Professor in Digital Culture & Television. He was formerly the Principal Investigator on the 'Social Media as Television Production Technology' project as part of Royal Holloway's ADAPT TV History research. His work focuses on the production cultures and shape of television and celebrity in digital culture. His latest edited collection, Media Independence: Working with freedom or working for free (Routledge, 2014), examines the role independence plays in the formation and role of media systems around the world.
Prior to these roles he was Principal Investigator on a 2-year AHRC grant, multiplatforming public service broadcasting (AH-H018522-2), which examined the role independents and multiplatform productions play in the future of PSB (2010-2012).This produced the industry report: Multiplatforming Public Service Broadcasting. He was one of the founding editors of Celebrity Studies Journal, leading the organisation of the inaugural and second Celebrity Studies Conference in 2012 and 2014.
He is the author of Television Personalities: Stardom and the Small Screen (Routledge, 2010) and the editor (with Niki Strange) of Television as Digital Media (Duke University Press, 2011) and (with Tom Brown) Film & Television After DVD (Routledge, 2008). His work has been published in Screen, Cinema Journal, Convergence, New Review of Film & Television, and Celebrity Studies Journal. He remains on the Celebrity Studies Journal editorial board as well as the editorial board of Television & New Media.
Twitter: @james_a_bennett
Keywords
- immersive
- digital culture
- celebrity
- public service broadcasting
- virtual reality
- social media
- Creative Industries
- metaverse
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 8 Decent Work and Economic Growth
Collaborations and top research areas from the last five years
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Television as Digital Media
Bennett, J. (Editor) & Strange, N. (Editor), 2011, Durham, Ill: Duke University Press. 400 p. (Console-ing Passions)Research output: Book/Report › Anthology
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Television Personalities: Stardom and the small screen
Bennett, J., 2011, London: Routledge. 225 p.Research output: Book/Report › Book
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Linear Legacies: Managing the Multiplatform Production Process
Bennett, J. & Strange, N., Aug 2014, Making Media Work: Cultures of Management in the Entertainment Industries. Johnson, D., Kompare, D. & Santo, A. (eds.). New York: New York University Press, p. 63-89 27 p. (Critical Cultural Communication).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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PREDICTORS OF THE SENSE OF PRESENCE IN IMMERSIVE TECHNOLOGY USER EXPERIENCES IN NON-LAB SETTINGS
Verhulst, I., Dalton, P., Watling, D., Woods, A., Bennett, J., Ganz, A., Whittaker, L., Levstek, M., Hemming, R., Lisi, M. & Donnelly, R., 2025, (Unpublished)Research output: Thesis › Doctoral Thesis
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Immersive Storytelling for Pro-Environmental Behaviour Change: The Green Planet Augmented Reality Experience
Levstek, M., Papworth, S., Woods, A., Archer, L., Arshad, I., Dodds, K., Holdstock, J. S., Bennett, J. & Dalton, P., Dec 2024, In: Computers in Human Behavior. 161, 11 p., 108379.Research output: Contribution to journal › Article › peer-review
Open Access
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CoSTAR: National R&D Lab for Creative Industries
Woolard, A. (PI), Bennett, J. (PI), Ganz, A. (CoI), Richardson, P. (CoI), Parker-Starbuck, J. (CoI), Dalton, P. (CoI), Lycett, M. (CoI), Reppel, A. (CoI), Duarte Marques Barreiro, N. (CoI), Strange, N. (CoI), Saunders, W. (CoI) & Bowman, A. (CoI)
Arts & Humanities Research Council AHRC
1/10/23 → 31/03/29
Project: Research
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StoryFutures China: UK-China Transnational Strategic Partnership for Immersive Storytelling in Museums and Cultural Institutions
Bennett, J. (PI)
1/02/20 → 31/07/22
Project: Research
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Discovery-additional funds to the StoryFutures Cluster project
Bennett, J. (PI)
Arts & Humanities Research Council AHRC
1/02/20 → 31/12/20
Project: Research
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StoryFutures Academy: Industry Centre of Excellence in Immersive Narrative
Bennett, J. (PI), Dalton, P. (CoI), Goriunova, O. (CoI), Howard, D. (CoI), Lycett, M. (CoI), Parker-Starbuck, J. (CoI), Preece, C. (CoI), Tsakiris, M. (CoI) & Ganz, A. (CoI)
Arts & Humanities Research Council AHRC
1/09/18 → 31/08/21
Project: Research
Activities
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Audience, Users and Producers of public service content’
Bennett, J. (Keynote/plenary speaker)
23 May 2012Activity: Participating in or organising an event › Participation in a conference
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Business models, rights and ownership workshop: Digital Transformations series
Bennett, J. (Invited speaker)
20 Apr 2012Activity: Participating in or organising an event › Workshop, seminar, course or webinar.
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Digital Television Keynote at 'Television and Television Studies in the 21st Century' conference. University of Michigan
Bennett, J. (Keynote/plenary speaker)
26 Sept 2013 → 28 Sept 2013Activity: Participating in or organising an event › Participation in a conference
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Keynote address: Public service as Production Culture
Bennett, J. (Keynote/plenary speaker)
4 Jul 2013Activity: Participating in or organising an event › Participation in a conference
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Cowboys or Indies: 30 years of Indies & PSB
Bennett, J. (Organiser)
20 Sept 2012Activity: Other › Public engagement, outreach and knowledge exchange - Industrial engagement