Dominic Appiah is an experienced lecturer in marketing, with demonstrated experience in both HE and FE sectors across the UK and Singapore. He is skilled in team building, public speaking, business start-ups and offshore business development & marketing.
Dominic is currently a lecturer in marketing at Royal Holloway, University of London. He also, has strong industry experience in insurance and banking, prior to joining academia, he worked at State Insurance Company (Ghana); AIG Insurance (UK) and Ghana International Bank (UK).
His research investigates the dynamics of consumer purchase intentions in digitally disrupted markets and building resistance to brand switching. He has published in scholarly journals including Journal of Retailing & Consumer Services and Journal of Consumer Behaviour. He has also presented at International conferences such as UK Academy of Information Services (UKAIS), The Chartered Association of Business Schools (CABS) and Global Business and Technology Association (GBATA).
Dominic is a Senior Fellow of the Higher Education Academy (SFHEA); Certified Management & Business Educator (CMBE); Member of the Chartered Institute of Marketing (CIM); Member of the Chartered Institute of Insurance (CII) and Member of the British Academy of Management (BAM).