Emeritus.

I was appointed founding Chair in Marketing at Royal Holloway, in 2004, and continued in post until retiring in October 2025. I continue as Emeritus Professor. 

My research publication profile can be found in these pages and on Google Scholar http://scholar.google.co.uk/citations?user=L2lZ10AAAAAJ&hl=en&oi=ao Academia.edu http://royalholloway.academia.edu/ChrisHackley Researchgate http://www.researchgate.net/profile/Chris_Hackley and Orcid https://orcid.org/0000-0002-8354-8834 

My teaching and research have focused mainly on managerial, cultural and policy issues around marketing and advertising communication. Latterly I also published pieces on UK HE and business schools and a book, But...How Do You Teach, Business? with Edward Elgar, about the role of business education and business schools in higher education since the 1980s. In 2024-25 I also published some co-authored book chapters and short pieces in The Conversation.     

Other fairly recent books include a revised third edition of my Routledge textbook Qualitative Research in Marketing and Management: Doing Interpretive Research Projects (2024) and a short monograph called Rethinking Advertising as Paratextual Communication, co-authored with Dr Rungpaka Amy Hackley and published by Edward Elgar in April 2022, which challenges the usual paradigms of advertising and brand management. The Fifth Edition of our jointly authored text Advertising and Promotion was published by Sage in 2021.

I earned my PhD from Strathclyde University (AACSB) Business School, Department of Marketing (available here https://stax.strath.ac.uk/concern/theses/4b29b6007). It drew on a discourse analytic method from qualitative psycholgy to explore the management of the creative development process in top advertising agencies. In a recent co-authored book chapter I explore the putative demise of creative advertising against the onslaught of AI slop.   

My Editorial board memberships include: Marketing Theory: Journal of Marketing Management: European Journal of Marketing: International Journal of Advertising: International Journal of Market Research and Journal of Customer Behaviour.  

My completed PhD supervisions have conducted qualitative investigations of such topics as TV product placement strategy and regulation, political marketing communication, children's consumption of computer games, chatbots and influencers, and high fashion internationalisation strategy of Asian brands.

Selected links: 

A published Interview on critical marketing and ideology in a Turkish academic journal https://dergipark.org.tr/en/pub/dusuncevetoplum/issue/74410/1212829

A videoed Interview by a Seattle Psychology practice on advertising and psychology https://seattleanxiety.com/psychology-psychiatry-interview-series/2022/12/1/professor-chris-hackley-on-the-psychology-of-advertising 

A TV interview on digital marketing for France 24 'People and Profit' https://www.youtube.com/watch?v=BzQUhSORN9U

A talk on advertising and brand paratexts given at Singidunum University, FMK, Belgrade https://www.youtube.com/watch?v=wNNs90y_B38

Also https://www.youtube.com/watch?v=hS9b2ogXZHQ 

I discussed intoxication on BBC Radio 4 'Thinking Allowed', broadcast on December 26th 2012 https://www.bbc.co.uk/programmes/b01pg54j 

A blues song that I wrote and performed https://www.youtube.com/watch?v=n1pgyaiw610 became the subject of a published research paper https://www.tandfonline.com/doi/abs/10.1080/10253866.2018.1447464?journalCode=gcmc20 

Features written for The Conversation https://theconversation.com/profiles/chris-hackley-140118/articles

List of features writtten for THES  http://www.timeshighereducation.co.uk/searchresults?qsearch=1&qkeyword=chris+hackley